Social Media Campaign - The Treatwell Stop
Facebook, Instagram, and Instagram story ad concepts and copy for Treatwell UK. Their platform is similar to Classpass but for booking beauty, grooming, and spa treatments rather than exercise, and this campaign was set for the holiday season when everyone is rushing around trying to finish all their tasks. The trading message was to push their last-minute and express treatments such as manicures and blow drys, and the tone of voice to be witty, confident, and honest. They sometimes use puns in their advertising, and I wanted to really lean into that for these deliverables.