Branding, Social Media Management, Print & Packaging Design

humble co.

Logo/logotype design, brand identity, social media content creation and management, copywriting & strategy, print design, annd packaging design for San Francisco-based women's clothing company humble co. The founder is of South Asian descent, and wanted her heritage to be reflected in a subtle way in the company's identity. We decided to use the iconic Indian symbols of the elephant and the lotus flower, but in a contemporary context that doesn't connote a yoga or wellness company.  She is very inspired by 90's youth culture and streetwear style, and the color palette was created with those influences in mind. I designed the logo based on the literal meaning of the brand name, and the idea of giving and receiving help; part of the mission statement of the company includes a charitable donation to a selected mental health foundation with every purchase.