Branding & Identity

Logo design and brand identity creation for UK-based Cove Youth Hostels. They offered accommodation and community for at-risk youth, so their visual identity was requested to be very welcoming and warm. I opted to utilize positive messaging and imagery, and a bright, vibrant color palette. The typeface I chose for the logo has the feeling of being hand-drawn, and the secondary all-caps sans-serif typeface is bold and funky to attract the eye.